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Kane Mantyla

Be Wary of Groupon's Latest Tactics

Be Wary of Groupon's Latest Tactics

We recently promoted with Groupon again. It was the first time in a few years. They changed their program a bit and quickly surfaced a disturbing business practice.

First, they do not promote a single business for a single day or weekend. Most who receive Groupon emails are familiar with this. They now promote several business, products, and even travel all at once. This, in and of itself is fine. When making the agreement, I noticed that our promotion didn't end within a week, or even two, but rather the promotion would continue for the duration of the promotional value (in our case 6mo) or until the cap had been reached and that they would promote on thier site, through email, and through their network.

This all sounded reasonable for a company who pioneered the daily deal and was now awash in competition. So we went for it.

The deal launched and returned fewer sales than even the new kids on the block, Amazon Local, or Google deals. This came as  a surprise, considering a whopping 1700 sold my first go with them. I wasn't expecting a ton, but oh well, there are others.

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Dylan Calm

Groupon – Bringing more customers back to your business

Float Tank Thank You cardDaily Deals (sites like Groupon, LivingSocial, and local equivalents) are a popular offering from float tank centers, and consumers tend to gobble them up. When a float center runs a Groupon or other daily deal we are able to profit 

immediately and do not feel a strain on our resources when customers redeem them. After all, it costs nearly the

same amount to maintain an empty float room as it does when someone floats with us.

 

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Dylan Calm

No Stopping

No Stopping

As I drove Sandra home the night of my second float I turned to her and said, “Why don’t we do this? Why don’t we open a float center?”. She looked at me and nodded. “Absolutely”. Our minds were working in such unison that to this day I don’t think we even needed to exchange words, we still would have known what was next. I had assumed that our parents would warn us about going into business together, but the warnings never came. Instead, we were filled with encouragement and excitement from both sides of our family.

As the idea of opening our own float center began to take root, Sandra let me quit work and focus full-time on opening our float business.


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