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Dylan Calm

Is Starting a Float Center Right for You?

 

Open-Float-Tank-Neil-08Opening and running a float center is an incredible undertaking. What will be asked of you will most likely push you to more extremes than anything you have ever done in you life, particularly if this is your first business or even first brick and mortar.

Every individual opening a float center will bring their own skills and assets to the table that will help shape and develop the business as it expands. There is always more to learn however, and there will be many portions of the business that require developing an entirely new skill-set in order to run it effectively.

So why are there so many people rushing to start their own float business? Are people that in love with floating? Or is there more to it?

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Dylan Calm

Opening Day, Opening Year

In my mind I was surrounded by my failures. Sandra was still working full time as nurse while spending every free moment working on the Shoppe, and I felt the weight of completing construction on my shoulders. All around me I saw walls without sheetrock, unfinished tiling and rooms with no electrical; literal physical representations of the failures that had manifested in my mind. Beyond that, there was a greater issue – we were running out of money. If we didn’t open soon, we would run out of finances and never have a shot at opening. We put all of our energy into the two float rooms that were closest to completion. With the weight of failure on my shoulders, we opened The Float Shoppe to the public on December 14th, 2011.  … Continue reading →

Floatarium Plumbing

Trying to rebuild a broken pump system days before opening 

 

 

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Float Tanks Solutions

Think Big and Start Small

Think Big and Start Small
Published by Ashkahn Jahromi on April 04, 2013

Deciding on how many tanks to have is a big question for anyone starting a float center. Answering that question can depend on factors ranging from the philosophical to the inescapably practical. It really depends on what you want out of a float center. If your vision is to have a float tank perched atop a mighty redwood, overlooking to bountiful beyond, well then you probably only need one (and some sort of salt elevator). If your goal is to float the entire football team right before the big game, you’re going to need considerably more.

Within these extremes are where most people lie. I think it’s always nice to have at least two float tanks. As ironic as it is, when someone wants to experience an isolation tank, they often want to come with someone else. And it actually makes sense. You get to go out afterwards, eat dinner, talk about your experience, and feel all floaty together. Having a partner in crime also seems to be key to getting a lot of people in the door in the first place.

With 4 tanks, you can handle 95% of requests from groups that want to come together. The more tanks you add above that, basically the crazier stuff you can do. You now have a bunch of spare float tanks that you are trying to fill, which is an invitation to launch interesting programs, and run great events. Float an entire cast of ballet dancers before their performance. Have entire boards of organizations float before their meetings. The opportunities really start to open up, but obviously the costs start to pile on as well.

Most people’s answer will come from financials. How many float tanks can they afford to start with. I think it’s best to always leave room for yourself to grow. Rent a building that you can put 2 tanks into, but has room for 2 more. Or 10 more! 

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